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Dopamine, Friction & Burnout

Why our brains repeatedly sabotage our own happiness.

I used to think I lacked willpower. That I was lazy, inconsistent, self-destructive, or simply not trying hard enough. Then I started reading the neuroscience. Dopamine. Habit formation. Friction. Neuroplasticity. Executive function. The more I learned, the more I realised that our brains are often doing exactly what they were designed to do – just not in a world that was designed for them. This newsletter is where I explore why we sabotage the lives we genuinely want, why we stay in jobs and relationships that make us miserable, why change feels impossible, and why sometimes the smallest obstacle can completely derail us.

I write about ADHD, but this isn’t just for people with ADHD. It’s about being human. Every article blends psychology, neuroscience and lived experience with one goal: helping us understand our own behaviour a little better, so we can finally stop blaming ourselves for every unfinished project, every bad habit and every fresh start that never quite made it to Monday.

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